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ABTA joins forces with Huggies to prevent swimming pool illnesses - 'Make a splash not a plop'

ABTA has joined forces with nappy brand Huggies to launch the ‘Make a splash not a plop’ hygiene campaign, offering money off coupons on Huggies Little Swimmers nappies to ABTA members, which will be shared among families booking a holiday.

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More than 3,000 swimming pools in the UK alone have to close temporarily each year for disinfection following leaking nappies. Contact with faeces can cause serious bacterial infections like cryptosporidium among swimmers, resulting in stomach cramps, fever and sickness and diarrhoea. More holidaymakers are making cryptosporidium claims after becoming infected in contaminated swimming pools during holidays abroad.

The campaign to encourage parents to use Huggies swimming nappies is part of the Swim Savvy initiative – Huggies Little Swimmers are the only brand recommended by the Swimming Teachers Association.

Head of destinations and sustainability at ABTA, Nikki White, said:

“Swimming pool closures cause disruption for holidaymakers and travel companies alike. It’s important that parents are aware of how to have fun in the pool with their babies without any accidents.”

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Dated: 11/07/2012

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